Insights
No jargon and no vague promises. Practical articles on what marketing costs, how to tell whether it is working, and how to decide who should do it.
Each option wins in a different situation. Here is a straight read on cost, risk and speed, including the cases where hiring an agency is the wrong answer.
Shannon Russell · September 16, 2026
Read the articleRankings and traffic can both go up while your phone stays quiet. Here is what to check each month, which numbers mislead you, and how long to wait before judging.
Shannon Russell · September 8, 2026
Read the articleMost agency pricing pages say "it depends." Here are real numbers, what changes them, and when paying a monthly retainer is the wrong move for your business.
Shannon Russell · August 30, 2026
Read the articleTell us what is not working and we will tell you honestly what we would fix first.
Start a Project
