Contractor Marketing That Brings In the Jobs You Actually Want
One serious inquiry for a project in your sweet spot is worth more than fifty "how much for a small patch?" calls. Most contractor websites don't filter for that. They list every service, show a gallery with no context, and use a contact form that asks for a name and phone number and nothing else.
LeadSledge builds contractor marketing around the project types, budgets, and service areas you want more of. We help the right customers find you, show them work like theirs, and get you an estimate request with enough detail to know whether it's worth the drive.
Organic plans start at $995/month. Lead Engine™ paid campaigns are $1,250/month plus your ad budget. A one-time Launch Roadmap is $500. You see a written recommendation and price before anything is billed.
What we hear from contractors
"We get plenty of calls, just not the right ones." Generic pages attract every kind of inquiry. Your estimators spend half their week on jobs too small, too far away, or not the kind of work you do.
"Our gallery doesn't sell the work." Twenty photos with no captions don't show the scope, the problem you solved, or why the job was done right.
"Estimates go quiet." Bigger projects take weeks or months to decide. Without organized follow-up, a homeowner who liked your bid forgets who you were.
"Referrals dried up and we don't have a plan B." Word of mouth built the business, but it doesn't show up on demand when the schedule has a gap.
SEO for Contractors
Contractor SEO works when your website matches how customers search: by project type and location. Searches like "concrete driveway contractor [city]," "deck builder near me," and "foundation repair [county]" are specific, local, and close to hiring.
Local SEO for contractors
- Google Business Profile categories and services for each trade you offer, with project photos posted regularly
- Service-area pages for the towns you actually want to work in, not every ZIP code within 100 miles
- Consistent listings across directories, supplier "find a pro" pages, and trade associations
- A review request routine at project completion, when customers are happiest
Project-type pages
A dedicated page for each type of work you want more of, with typical scope, timeline, price range context, materials you use, and projects you've done nearby. These pages rank for specific searches and pre-qualify the people who call.
Project stories, not just galleries
We turn completed jobs into short case pages covering the problem, the scope, the decisions, and the finished result, with photos. They're useful for SEO, useful for your sales conversations, and much more convincing than a grid of thumbnails.
Contractor Lead Generation That Filters for Fit
Estimate forms that qualify. Forms ask for project type, location, timeline, and budget range, so you can prioritize serious inquiries and politely turn away poor fits.
Lead Engine™ paid campaigns. Google Ads for the project types you want, limited to your preferred service area, sent to project-specific landing pages. You see cost per qualified estimate, not just cost per click.
Follow-up for longer decisions. A simple follow-up schedule, financing information where you offer it, and check-ins that keep your bid top of mind without pressure.
Call tracking and source reporting. You'll know which pages, ads, and listings produced estimates and signed jobs.
What We Would Look at First
- The project types, sizes, and service areas worth pursuing
- How you appear in local searches for those projects compared with nearby competitors
- Whether your completed work is presented as useful proof
- What your estimate form asks, and what happens after someone submits it
- How estimates are followed up during longer decisions
How Working With Us Works
- Clear initial term: monthly plans start with three months, then continue month to month with 30 days' written notice.
- Nothing billed before it's agreed: scope, price, and first steps in writing.
- Your accounts stay yours: website, domain, ad accounts, analytics, and Google Business Profile are in your company's name.
- No promises we can't support: we won't guarantee rankings or lead counts. We'll tell you what we plan to do, why, and how we'll measure it.
Contractor Marketing FAQ
What kinds of contractors do you work with?
General contractors and specialty trades, including concrete, fencing, decks, siding, painting, foundation, and more. Roofing, HVAC, plumbing, electrical, and remodeling have their own pages: roofing, HVAC, plumbing, electricians, and remodeling.
Do you sell contractor leads?
No. We build lead generation your company owns: your website, your Google Business Profile, your ad campaigns and your estimate follow-up. Estimate requests come straight to you and belong to your company. We don't resell them or share them with other contractors. Becoming a LeadSledge client doesn't put your business on AssistQuote, and we never send your inquiries there. LeadSledge also owns AssistQuote, a consumer cost-comparison and referral site that covers home services. AssistQuote doesn't issue quotes. Partners may pay it, and that payment can affect which partners appear and in what order. See our About page for details.
How long does contractor SEO take?
Google Business Profile and review work often helps within a few months. Project-type pages typically take three to six months or more to rank, depending on your market.
Can you focus on bigger jobs only?
Yes. We can build pages, ads, and forms around higher-value work and filter out small jobs, though it's worth keeping some smaller work if it feeds your bigger projects.
Do I keep my website and accounts?
Yes. Everything is set up in your company's name.
Related industries
Find Out Which Jobs You're Missing
We'll review your local visibility, project pages, and estimate process, then recommend the most practical place to start, in writing, before anything is billed.